Analysis of Entire news programme
Analysis of the structure, branding, graphics, and presentation methods of an entire news programme relevant to your own project and clear explanation of the contextual influence it has had on the rationale for your own news channel
This news package is by CNBC news. CNBC is the recognized world leader in business news and provides real-time financial market coverage and business content consumed by more than 355 million people per month across all platforms. The network is live 14 hours of the day (“About CNBC U.S.”). CNBC has a media bias rating of centre; however, it was found that some articles and story choices display lean left bias. Many of the stories covered do not show signs of bias, most articles e.g., ‘Supreme Court Justice Ketanji Brown Jackson’, and a ‘vaccine mandate court challenge’ just gave the facts without employing spin, slant or other types of media bias. However, coverage of social issues tended to lean left, such as around LGBTQ issues and abortion.
This news package is about the drop in percentage of people who have ‘pay TV’ in America and the increasing in people moving towards virtual providers. This will obviously have a massive impact on many industries in the US. However, according to the report distributors are not trying to fight it and are letting this move happen. An interesting point mentioned is that this change is showing the separation of live tv e.g., sports and entertainment programming. Those with interest in live sports will stick to pay TV. This type of news fits well into a news package as it is a very relevant topic which many people will interested in as virtual entertainment providers are growing rapidly.
Due to the nature of this news channel (business news) there are many graphics uses. This is important as in the increasingly competitive broadcast news field, visual storytelling through news graphics makes data stand out. Graphics are able to translate complex data into a more comprehensible package (Leland, 2020). The news channel the group are going to create will not use as many grpahics are we are not using as many facts and figures so the content should be easy to digest for the audience. The graphics will also not work in the same way or have the same affect as they do in this news package due to the difference in nature of the stories and the different target audiences. In some of the graphics a red, downwards arrow is used to materialise and emphasis that the number of people paying for TV had decreased. The colour red is also an important signifier here as it has the connotations of danger and warning (Cherry, 2020), this is a warning to all TV providers for the potential crash waiting to come. There is also a graph used to show the percentage decrease in TV subscriber growth over 9 years, this is very conventional of TV news as it has minimal detail to show the facts and figures in the simplest form for everyone to understand quickly. The package also uses lower thirds, these are constantly changing between who is talking and the headline, this ensures people tuning in later will not miss out on what story is being told and who is talking. CNBC do not use a ticker in their lower third banner, I think this was a good choice as the lower thirds were already distracting enough and adding a ticker would have been too overbearing. I do not think we will use this technique as i found this very distracting however we will use lower thirds to introduce who is talking, these will appear then fade as this is less distracting for the audience.
Graphics were also used to discuss the effect of this change on some of the leading TV providers in the US. The contributor begins discussing the effect on Comcast. Comcast corporation is a global media and technology company, it is regarded as one of the United States’ largest video, high-speed internet, and phone providers (About Comcast NBCUniversal, n.d.). There were two perspectives given for this corporation; on the media side this change would be very negative but for Comcast overall they are well positioned. This was shown in a graph using the colour green to show the increase. The colour green is a dominant colour in nature that makes you think of growth and evoked feelings of security (Wharton, 2019). Therefore, the use of this colour connotes there are benefits for Comcast. However, this quickly changed when talking about AT&T. AT&T is a provider of telecommunications, media, and technology services (“Shield Square Captcha”, n.d.). The expert discusses how the overall effect on this change would be very negative for AT&T. This was accompanied by graphs and figures using the colour red to evoke feelings of danger and warning. However, there is some green involved which suggest there is some hope. They then begin talking about how Disney has a strong play on both the entertainment side and sports side, so they are pursuing both strategies at the same time with two different strategies and are therefore winning on both sides. The use of graphics for all of these explanations helped to enhance the story and make the facts and figures more digestible.
I like the graphics used by CNBC as I think the suit the content and style of storytelling they are using as the content is very fact heavy. Studies show that viewers love graphics and maps because they make some of the most complicated stories simple and easy to understand. Viewers want to experience a story that entices all of their senses (Stewart and Alexander, 2022). This is why I believe the use of graphics to tell this story is important, as it is hard for viewers to digest a steady stream of facts and figures without having any graphics to help them. We do not aim on creating a fact heavy news package however, we will include some facts and will have accompanying graphics to aid this.
I think CNBC is similar to the news channel we have created as they also have a clear house style and colour scheme, they use a blue colour scheme and appear clean and professional – although the house style and colour scheme is different it is something which makes the brand of the channel appear strong which has been done on CNBC news. Accompanying the colour scheme they also have an easy to read font which they use throughout to ensure everything is easy to read. They also have a presenter in studio much like our channel, which is conventional of TV news. However, I think our channel will appear very different to CNBC as our studio is more colourful and appears more fun which contrasts the ‘ridged’ feel of CNBC. We contemplated conducting an interview over zoom (or making it appear over zoom) much like CNBC did, but we decided against this as it would have looked unnatural for the setting we had. I also think we will use less graphics than this channel as we are not covering business news and the facts and figures of our stories will be easier to digest. However, we will use some graphics especially the lower thirds to identify contributors.
References
“About CNBC U.S.” CNBC, 16 May 2012, www.cnbc.com/about/. Accessed 14 Oct. 2022.
About Comcast NBCUniversal. (n.d.). [online] Available at: https://www.cmcsa.com/static-files/be4b126e-155f-4660-a483-8ef6b1f3a7db. Accessed 14 Oct. 2022.
Cherry, Kendra. “How Does the Color Red Impact Your Mood and Behavior?” Verywell Mind, 13 Sept. 2020, www.verywellmind.com/the-color-psychology-of-red-2795821#:~:text=People%20tend%20to%20associate%20red. Accessed 14 Oct. 2022.
CNBC Television. “A Look at the State of the Media Industry.” YouTube, 24 Feb. 2020, www.youtube.com/watch?v=-q4pQA4M0mg. Accessed 14 Oct. 2022.
Leland, Amy. “How News Graphics Give Newsrooms a Competitive Edge.” Www.avid.com, 10 July 2020, www.avid.com/resource-center/how-news-graphics-give-newsrooms-a-competitive-edge. Accessed 14 Oct. 2022.
“ShieldSquare Captcha.” Www.globaldata.com, www.globaldata.com/company-profile/att-inc/#:~:text=AT%26T%20Inc%20(AT%26T)%20is%20a. Accessed 14 Oct. 2022.
Stewart, P. and Alexander, R. (2022). Broadcast journalism : techniques of radio and television news. New York And London Routledge, Taylor Et Francis Group. Accessed 30th Oct. 2022.
Wharton, Christi. “The Psychology of Design: The Color Green.” Www.impactplus.com, 17 Apr. 2019, www.impactplus.com/blog/the-psychology-of-design-the-color-green. Accessed 14 Oct. 2022.
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